Pnyo Asia Retailer 2015
President Benigno S. Aquino III graced the 17th Asia Pacific Retail Convention and Exhibit (APRCE) held in Pasay City.A major project of the Federation of Asia-Pacific Retailers Association (FAPRA), APRCE is Asia's biggest and longest running retail convention and exhibition since its first holding in Tokyo, Japan in 1983. Among the event's objectives are to search for new measures in addressing the issues of retailers across the region; to put emphasis on innovative solutions that can provide assistance to retailers; and to deliver efficiently to consumers in the Asia-Pacific.
Held every two years, the Philippines last hosted APRCE in 1993.
With the emergence of imported goods, exhibits and trade fairs patronizing local products serve as an avenue for proudly Filipino made brands to be recognized in the market.